What I Do

Content strategy, SEO, and writing are my areas of expertise. I specialize in creating long-form content, including case studies, blog posts, and guides.

I work closely with my clients to understand their brand, goals, and current SEO strategy. My work aligns with your objectives.

You can find work samples for each of these categories in my portfolio.

Content Strategy

I team up with a client to fine-tune or build out their content strategy. I assist the internal team with SEO research, identifying content opportunities, and developing comprehensive briefs for writers.

I prioritize working with clients who have a content strategy direction in mind but would like help with execution. I've also assisted content teams with auditing and refreshing their content library. The ultimate goal is to create a comprehensive network of content that carefully guides readers through their journey.

Content Writing

Content writing is my jam. Long-form articles, case studies, guides, and more all fall within my area of expertise.

Over the years, I’ve developed a careful research process that supports me while writing on topics that are new or familiar to me. I synthesize the information and then find a fresh narrative route so a reader feels like they're rediscovering a well-trodden topic.

I prefer to use an editorial brief created by my client or myself. All the relevant SEO, branding, audience, and internal linking information lives here. It helps ensure I accomplish everything you need a piece of content to do.

Thought leadership

Through SME interviews and careful industry research, I craft thought leadership content that helps position your company as a notable and reliable voice in your industry.

Depending on the topic, industry, and your preference, I send a list of questions via email or request a 30-minute live conversation. If I require clarification or additional information after the initial interview, I will email follow-up questions.